Well, as you all may know, this blog was a requirement for a course in my graduate program. The term has come to an end, and as fun as this has been, I know that our weekly discussions are going to end right along with this term. I work a full-time job and a part-time job and I know that I will not be able to continue making weekly posts. Over the past couple of months, we have discussed the biggest pros and cons of social media and other technological advances that journalists and other communication specialists use.
To recap some of the things that we talked about in previous posts, of course, we live in a digital age and that has changed the way that many people view communication. The digital age has led to the decline of print news. There are fewer newspaper and magazine sales and many companies and organizations are trying to make up for that by switching to an online platform.
Technological devices, like smartphones and tablets, really put the “mass” in mass communication. Social media has been a huge game changer for journalists and communication specialists. In my opinion, social media is the key to having an effective communication strategy. It allows journalists and other communication specialists to reach a much broader audience in a faster, timelier manner. The key is to know how to use social media properly to benefit your company or organization.
Over the past few weeks, we talked about brand ambassadors and the importance of having someone whose values reflect that of your organization, for promotional purposes. We also discussed how crowdsourcing could be great if you are looking for new creative ideas, but bad if you are dealing with sensitive information.
I hope that as this blog comes to a close, that you take away something of value from my previous posts. Until we meet again!
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